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About 60% of Estonian companies owning a .ee domain have a web address with the company’s name
In 2021, more than 26,000 companies and nearly 27,000 new .ee domains were registered in Estonia. Comparing these two figures, it may be concluded that almost every company also registers a .ee domain in its name and everything is all right; however, this is not the case, and you will find both the results and the reasons below the picture.
Why can’t the number of new companies be compared with the number of .ee domains registered at the same time? Because .ee domains also include domains registered by foreign companies as well as domains owned by private individuals. Moreover, there are a number of other legal entities (NGOs, etc.) that also register domains. Furthermore, one company can register an unlimited number of domains for itself!
Since we are looking specifically at the domains connected with the names of Estonian companies, we compared the business statistics with the .ee registry to get a better picture, and found that about 60% of Estonian companies that own one or more domains have also registered a .ee domain with the name of their company.
What does it show? One thing it clearly shows is that Estonian companies need to become more aware of the fact that their corporate identity can be protected online in a very simple and inexpensive way. Of course, there are other options (domains, social media platforms on which to be visible, etc.), but if your company’s target market is Estonia, you should consider registering a domain with your company name.
On the one hand, it is the most familiar and common domain in Estonia, and on the other hand, it gives the entrepreneur peace of mind that their name is protected. And since domains are registered on a first come, first served basis, it makes sense to register a domain for yourself immediately after setting up your business.
To raise awareness, we have also created a page sinufirmanimi.ee, where anyone can check if the .ee domain with the name of their company is still available and register it in their name, if possible. You can also find out about the advantages of having a .ee address and read three short testimonials.
Since we are looking specifically at the domains connected with the names of Estonian companies, we compared the business statistics with the .ee registry to get a better picture, and found that about 60% of Estonian companies that own one or more domains have also registered a .ee domain with the name of their company.
What does it show? One thing it clearly shows is that Estonian companies need to become more aware of the fact that their corporate identity can be protected online in a very simple and inexpensive way. Of course, there are other options (domains, social media platforms on which to be visible, etc.), but if your company’s target market is Estonia, you should consider registering a domain with your company name.
On the one hand, it is the most familiar and common domain in Estonia, and on the other hand, it gives the entrepreneur peace of mind that their name is protected. And since domains are registered on a first come, first served basis, it makes sense to register a domain for yourself immediately after setting up your business.
To raise awareness, we have also created a page sinufirmanimi.ee, where anyone can check if the .ee domain with the name of their company is still available and register it in their name, if possible. You can also find out about the advantages of having a .ee address and read three short testimonials.
Annual report of the .EE domain
The Estonian Internet Foundation has published its 2023 .EE Annual Report. In the publication, we give an overview of the .ee domain's statistics, trends and results. We also take a closer look to the .ee position in the European domain market and gives an insight on the last year domain auctions.
.EE domain auction campaign received a prestigious advertising award
The Estonian Internet Foundation .ee domain auction campaign was recently awarded with a Silver Egg advertising award. The campaign caught the jury's eye with its outstanding copy and bold messages and therefore became nationally recognized.
Newly appointed members to the Council of the Estonian Internet Foundation
On the basis of the directive of the Minister of Economy and Technology, two new members were appointed to the Estonian Internet Foundation Council – Toomas Vaks and Erik Janson.