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.EE domain auction campaign received a prestigious advertising award

The Estonian Internet Foundation .ee domain auction campaign was recently awarded with a Silver Egg advertising award. The campaign caught the jury's eye with its outstanding copy and bold messages and therefore became nationally recognized.

The focus of the campaign was the single-character and toponymic .ee domains that were brought to the market after more than a decade of being reserved. This being a historic moment for the Estonian Internet, the campaign for the domain auction was created together with the agencies Utoopia and EssenceMediacom.

The bold and intriguing messages were used in the digital advertising campaign in the autumn of 2023. During that period, the Estonian Internet Foundation also sold the most expensive .EE domain in our history. Therefore, we can say that the campaign was truly successful and brought the auction to a wider audience.

We would like to thank our amazing partners for the successful work. In addition, we are happy to share that the single-character domain auction will continue until the beginning of June 2024. Learn more about the domain auction at auction.internet.ee.

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