News archive
.EE domain auction campaign received a prestigious advertising award
The focus of the campaign was the single-character and toponymic .ee domains that were brought to the market after more than a decade of being reserved. This being a historic moment for the Estonian Internet, the campaign for the domain auction was created together with the agencies Utoopia and EssenceMediacom.
The bold and intriguing messages were used in the digital advertising campaign in the autumn of 2023. During that period, the Estonian Internet Foundation also sold the most expensive .EE domain in our history. Therefore, we can say that the campaign was truly successful and brought the auction to a wider audience.
We would like to thank our amazing partners for the successful work. In addition, we are happy to share that the single-character domain auction will continue until the beginning of June 2024. Learn more about the domain auction at auction.internet.ee.
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News
registrar
.ee Has a New Registrar: Realtime Register
We are happy to share that .ee has a brand new accredited registrar, Realtime Register. The company is based in the Netherlands and is also an ICANN accredited service provider.
News
Baltic Domain Days
When AI Meets GDPR: Trying to Regulate a Moving Target
At Baltic Domain Days, one session set out to do something ambitious: put AI and GDPR in the same room and see what happens. On stage was Erkki Pogoretski, Head of Data Analytics at Telia Estonia, the country’s largest telecom operator. His promise was honest from the start: there are no final answers yet. What we have instead are questions, tensions, and a fast-moving reality that refuses to wait for regulations to catch up.
News
Domain Auctions
What This Week’s Domain Sales Reveal About the Market’s Direction
Why are companies willing to pay tens of thousands of euros for an outstanding domain name? The reason is simple: to secure a memorable name that represents their brand online. While the initial registration fee for a domain may be around ten euros, its true market value is revealed on the domain aftermarket.