“Genuine Estonia – Estonian names for Estonian companies” is now also looking for the most beautiful .ee domain
The purpose of the name contest, organised by the Language Inspectorate, is to draw the attention of entrepreneurs and the public to the increasing spread of foreign languages in the public sphere. In addition to the names of a company, an institution, a non-governmental organisation and a student company, there is also a search for a national domain that sounds beautiful, and that is simple and distinctive, clear and meaningful.
is also important that the .ee domain has an unambiguous sound, so
that it can also be easily written down by the hearer. Domains
registered between 14.03.2020 and 15.09.2021 are eligible for the
Ilmar Tomusk, the Director-General of the Language Inspectorate said: “Foreign company names make up a large part of the information in our public space. The same often applies to Internet addresses in a foreign language, and so all primary information about the company is in another language. The purpose of the name contest is to draw the attention of entrepreneurs and the public to the increasing spread of foreign languages in the public sphere and to recognise those who appreciate and respect the Estonian language, which is, after all, the most beautiful language in the world.”
“More and more frequently in the public sphere, you can see and hear national domains, or words that end with .ee. They can be seen as pointers that help us navigate the Internet. And just as our street names are Estonian, so could our Internet addresses be for Estonian residents,” added Heiki Sibul, the Head of the Estonian Internet Foundation.
The deadline for submitting candidates is 15 September 2021 via the direct link http://bit.ly/EheEesti2021. The results of the contest will be announced on the emakeeleselts.ee website on 8 October, Entrepreneurs’ Day.
The jury is composed of representatives of the Estonian Internet Foundation, the Estonian Language Council, the Estonian Association of Small and Medium-Sized Enterprises, the Mother Tongue Society, the Ministry of Education and Research, and the Language Inspectorate.
The .ee domain remains popular in Estonia, despite various platforms that could have set certain growth restrictions on the total number of domains. One of the key drivers behind this growth are the physical constraints associated with the pandemic and the resulting migration of companies to digital channels.
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First a common knowledge – one variable in the success of marketing messages is how much they can differentiate from competing messages in terms of form or content. The increased attention generated by differentiation converts either to better brand awareness, more purchases, or to any values targeted by the marketer.