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Authentication is usually taken for granted and, in many ways, almost invisible: the user chooses a suitable authentication method, verifies their identity, and continues using the service. But what happens when the authentication service itself stops working?

Companies are getting better at guarding the front door of their digital services: multi-factor authentication is standard, passkeys are going mainstream, an passwordless login is realistic for ordinary users now. But attackers don't need the front door.

Most people think about domains when starting a company. But there is another name worth protecting online: your own.