to ensure the quality of the environments we develop and check that the systems work and function according to the given scope.

The purpose of the name contest, organised by the Language Inspectorate, is to draw the attention of entrepreneurs and the public to the increasing spread of foreign languages in the public sphere. In addition to the names of a company, an institution, a non-governmental organisation and a student company, there is also a search for a national domain that sounds beautiful, and that is simple and distinctive, clear and meaningful.

First a common knowledge – one variable in the success of marketing messages is how much they can differentiate from competing messages in terms of form or content. The increased attention generated by differentiation converts either to better brand awareness, more purchases, or to any values targeted by the marketer.