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How Can a .ee Domain and Website Help You Stand Out on ChatGPT?

Why Domains Matter in the Age of AI?
Imagine you want to order a cake for your child’s graduation. If you don’t know a good local baker, you might ask ChatGPT instead of searching Google. You’re not alone—search results are now filled with ads, and it can take a long time to find what you need.
But with AI, you get answers in seconds. And that’s why your website and domain are more important than ever.
A clear website helps AI tools understand your business. It tells them you're active, trustworthy, and part of the Estonian market. If your website uses a .ee domain, it looks even more reliable and professional—just like a digital business card.
In what cases ChatGPT Prefers .ee Websites?
ChatGPT learns from a lot of websites and trusted sources. If your site ends in .ee, it gives the AI a clue: this page is Estonian and might be useful for Estonian users. That means ChatGPT is more likely to use your website when answering questions in or about Estonia.
It’s not just about SEO (search engine optimization) anymore—it’s also about AEO (answer engine optimization). If you write something like “We make great cakes in Tartu” on your site, ChatGPT might remember that info and use it in future answers.
Also, your social media and blog posts can help ChatGPT and Google know more about your brand. Everything works together!
Here are 3 Reasons to Register a .ee Domain in the AI Era:
- Be easier to find - a simple and clear .ee domain helps users, search engines, and AI bots find you quickly.
- Earn trust – people trust websites with .ee domains. It shows that you're a real business with real info in one reliable place.
- Protect your brand – your website is the one online space you fully control. You're not affected by social media rules or algorithm changes. Owning your domain means no one else can take your name.
Registering the .ee domain is quick and easy. You can register a .ee domain for 3 months up to 10 years with one of our accredited registrars. Take charge of your online image—get noticed by people, search engines, and AI tools like ChatGPT. Make sure customers can find and trust you across every channel!

News
IGF
IGF 2025: the Future of Internet Governance
At the end of June, the small town of Lillestrøm in Norway became the center of the digital world. People who work with internet policy, tech experts, politicians, and internet fans from all around the globe came together for a big event: the Internet Governance Forum (IGF) 2025.

.EE on the Rise: Trends, Growth, and What’s Next
The Estonian Internet Foundation (EIF) is taking a closer look at how .ee domains performed during the second quarter of the year. A total of 7,730 new domains were registered during this period, bringing the total number of domains in the registry to 173,000. This shows that the Estonian top-level domain market is still growing and now has an annual growth rate of 2.18%.

News
ICANN
The round of new top-level domains is coming, should we apply for .est?
ICANN is preparing for the introduction of new top-level domains in 2026. The application round is scheduled to begin in April 2026. The new generic domains (gTLD) program allows for the continued expansion of the domain name system. Through the introduction of new top-level domains, including domain names in different alphabets and languages, the program aims to promote innovation, competition, and consumer choice.