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More than 92% of Estonian Households Use the Internet: How Can Entrepreneurs Benefit?

Among services, internet banking (90.4%) and email (89.7%) are the most widely used, and more than 88% of people search for information about products or services online. E-shopping, ordering transport services, and purchasing tickets also remain popular among locals. Harju County has the highest number of internet users, while Võru County has the fewest.

Why Is This Important for Entrepreneurs?

Statistics show that for a significant number of Estonians, both online information research and e-commerce play crucial roles in daily life, with company websites serving as key points of contact. Relying solely on social media channels can limit a business’s online visibility.

How Can You Increase Your Online Visibility?

The solution is simple: a website. For Estonian customers, websites using the .ee domain are seen as the most trustworthy and secure. Having a .ee domain not only enhances your visibility in search engines for queries made in Estonian but also creates a professional image for your business, especially when paired with a matching email address. Additionally, securing a domain protects your rights, preventing others from registering it for malicious purposes.

Be Visible!

Artificial intelligence is becoming more prevalent, which provides an additional reason to establish a website and use it as a communication channel. For example, Google increasingly uses AI-generated responses as part of search results, often linking to websites for more detailed information. Content on websites is also a source for AI-generated responses from tools like ChatGPT.

While social media plays a significant role in shaping a company’s digital presence, a website is an essential complement to it. A website provides stability, particularly when changes to social media algorithms limit or even prevent the organic spread of content. Additionally, it serves as a safeguard against account hijacking, which has become more frequent in recent months. A website gives you full control, reduces dependency on external platform changes, and boosts your company’s visibility to potential customers.

If you haven’t yet registered a .ee domain for your company or business idea, check its availability using the search tool on our homepage and select a suitable registrar from the list provided.