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At Baltic Domain Days, one of the most eye-opening presentations came from Rowena Schoo representing the NetBeacon Institute. The topic sounded simple, but carried a lot of weight: explain what DNS abuse looks like in the Baltic region and whether there is room to improve. As it turns out, the answer is surprisingly positive.

At this year’s Baltic Domain Days, a panel opened with a question that instantly grabbed everyone’s attention: “Should we innovate or are we going to die?”. It wasn’t a dramatic exaggeration. Rather an honest reflection of what many in the domain industry quietly worry about: in a world ruled by apps and social media, where exactly do domain names fit in?

In 2019, the Estonian Internet Foundation introduced a true innovation to the domain sector – the .ee expiring domain auction. This system makes previously registered but unrenewed .ee domains available again, giving valuable names a second chance and offering new entrepreneurs an opportunity to secure standout domain names.